Response to Criticism – is Highland Titles Legitimate?
Written by: Doug
Published: 23rd February 2015
Back in 2015, we received some criticism on Twitter: some was fair, some was unfair. The criticism led to accusations of Highland Titles being a scam – which is as ridiculous as it is offensive. Highland Titles is a legitimate and reputable business which has been trading for 13 years, and if there is another gift company that engages so well and so often with its customers, we are yet to find it.
The criticism came from within a community that are unlikely to ever be Highland Titles customers, so only one side of the argument has been seen and the views of the very large numbers of our satisfied customers remain unheard. We are keen to address that imbalance.
So far, we have chosen not respond on Twitter as it’s a medium we struggle to fully understand, but some genuine questions have been raised. Here are our answers:
Is Highland Titles a scam?
No. We sell souvenir plots land and and accompanying gift packs all over the world. Nobody – not even our biggest critics – disputes the legitimacy of souvenir plots. Souvenir plots of land have been bought and sold by a number of companies since at least 1971,which is when Sir Geoffrey Howe (then the attorney general) spoke warmly about the trade in the House of Commons. Souvenir plots were legally defined in section 4(1)(b) of the Land Registration (Scotland) Act 1979. Neither the Registers of Scotland nor the Scottish Government have issue with souvenir plots they have never caused any problems.
What our critics say is that since sales of souvenir plots aren’t registered like traditional plots of land such as building plots, it’s a stretch to say that Highland Titles customers own the land they buy.
Is it stretching things too far to call someone who owns a souvenir plot of land a landowner?
This is a marketing question, rather than a legal one, and such claims are regulated by The Advertising Standards Authority who are happy with the claim. There are a handful of people on Twitter who disagree, but you can’t please everyone and it’s foolish to try.
Why are the ASA happy with the claim? Our customers obtain a personal right to a souvenir plot of land. This is a valid form of ownership – clearly explained on our website – that can be passed on to future generations. Fishing rights in Scotland are bought and sold in exactly the same way without anyone questioning whether someone actually owns fishing rights.
The other criticism we occasionally encounter is that some people don’t like us referring to our customers as the Lords and Ladies of Glencoe. These are not Lord and Lady titles of nobility but it is certainly not a scam. Please indulge us as we pose a few questions of our own:
1. Would a scam operation succeed in obtaining advice from Scottish solicitors that confirmed the legality of our business model?
2. Would a scam operation work successfully with the Advertising Standards Authority to ensure its marketing copy complied with the ASA Code of Practice?
3. Would a scam operation have a 30-day no-quibble refund policy?
4. After thousands of reviews, would a scam operation achieve a satisfaction score of 9.6/10 on the independent review site Trustpilot and 97% on Trip Advisor?
5. Would Trip Advisor award their prestigious “Certificate of Excellence” to a scam?
6. Would a scam operation even be found on an independent review site?
7. If we were a scam operation, wouldn’t our customers be upset, rather than delighted?
8. Would a scam operation be so readily contactable?
9. Would a scam operation donate tens of thousands of pounds annually to local charities and good causes?
10. Would a scam operation arrange an annual gathering of its customers, so that they may meet us in person?
We are incredibly proud of what we do and what we have achieved as a business, and we accept that we occasionally divide opinion.
Some people think the idea of owning a souvenir plot of land is strange and unusual, but the overwhelming majority see our product as it is intended; a bit of fun and the chance to be part of something constructive and rewarding.
It is a fact that our business brings not only pleasure, but also some serious benefits to Scotland and the local area. Over 35000 “Lairds” have visited their plot in the last five years. Most of these visitors come from overseas.
Across the world, people are wondering where to go on holiday this year and thousands are deciding to visit Scotland at least in part because of the Highland Titles Nature Reserve. The souvenir plots of land are giving them a real sense of connection. Ultimately, the Scottish economy benefits from the tourists who come to Scotland and we are proud to be making our contribution.
Our regular newsletters are read by over 10,000 people, and when we ask questions about the direction of the estate or landowning experience more than 5000 will regularly participate. Hundreds of people attend our Highland Gatherings from across the world, where they meet us and see the progress of our Nature Reserve projects. Many of our sales are made to existing customers.
We reiterate the challenge to our critics to find another Scottish gift company that engages so well and so often with its customers.
Are we actually selling land?
The Twitter debate revolved around the legality of selling souvenir plots of land. It is unfortunate that we failed to realise that a good number of the people on Twitter were genuinely interested and were asking reasonable questions rather than mischief making. Some of those people even had legal qualifications, and through our actions of blocking people and remaining silent, we alienated them and disrespected their opinion. For that, we apologise.
The advice of our Scottish solicitors is that our customers obtain a personal right to their souvenir plot of land. Since the Twitter debate, our solicitors have reiterated their confidence in their advice. This advice has also been confirmed by a Scottish QC. We do not hide the fact that these plots cannot be registered. Quite the opposite; that information is displayed prominently on our website. The reality which our critics have arguably failed to understand is that the inability to register a souvenir plot of land with the Registers of Scotland doesn’t matter to our customers. In 13 years, we haven’t met a single customer who could care less.
Much of what has been said on Twitter is anonymous, but there are some written opinions on the internet that are attributable and deserve careful reading.
A firm of Scottish solicitors (not acting for Highland Titles), Halliday Campbell WS, have stated:
“The important thing to bear in mind is the difference in Scotland between a real and a personal right. It is the real right that people recognise as ownership and Scots law has always required delivery of the thing bought to create that real right. To use the posited example, if I “buy” your kettle, I don’t “own” it until you give me possession of it. If you keep it and sell it to someone else, I can sue you but the sale is still effective.”
The Registers of Scotland have stated
“A real right of ownership in land (in the sense of a right that is enforceable against third parties) can only be obtained by registration in the Land Register or by recording a deed in the Register of Sasines as appropriate.”
We think there is a clear implication from this statement that some other form of ownership in the land is possible to obtain.
On the Scottish Parliament website, Ross Finnie MSP stated
“Inability to register a souvenir plot means that the purchaser can only get a personal right of ownership…… In view of the fact that titles cannot be registered to the plots, it is not known what rights and responsibilities attach to the “owners” of the small plots of land, but any such rights and responsibilities would be of a personal nature. For the same reason is it not known what acreage of Scotland has been ’sold off’ in plots of a very small size. It is not known how many such schemes there have been in the last 20 years. The Registers of Scotland have no knowledge of any problems caused by them.”
If our position were to be legally challenged (in the conventional way, rather than on Twitter), we could easily change our product offering. Some of our competitors lease their souvenir plots of land. We could give our customers the chance to dedicate, name or sponsor their plot of land and their customer experience would not be affected. But we have confidence in our product, backed up by 13 years of successful trading in an industry that is over 40 years old.
There is no shame in changing and adapting around regulatory and legal challenges. It is simply part and parcel of running a business as it matures. Should we need to change, we will change.
We strongly believe that our customers receive our product in the spirit it was intended: a souvenir. Souvenir plots are not bought for their practical value, but nevertheless they are regularly visited and bring a great deal of pleasure to their owners.
How much money are we making?
Highland Titles Limited is a successful business. In 2015, some people thought that was newsworthy. Apparently, we need to sell just 16 million one square foot plots at £29.99 in order to rake in £479 million! At the current rate of sales, we would all be over 1000 years old before that happened.
We think there are two reasons why some people are keen to speculate and comment on our finances: our Channel Islands location and The Highland Titles Charitable Trust for Scotland.**
We have been based in the Channel Islands since 2006. That is where we live and work. We are not living in Scotland and making use of a complicated offshore structure. The company was simply incorporated in the place where we live and we are here for personal reasons, not tax reasons. Our founder’s family roots in the Channel Islands go back to the 15th Century. Some people have said we are avoiding Scottish taxes by not being based in Scotland. By that same logic, we are avoiding Japanese taxes by not being in Japan.
We have no problem with people asking whether the sale of Scottish land should be taxed in Scotland in the future. That is a good question, but it’s surely going too far to say we are avoiding a tax that doesn’t currently exist.
We pay any and all taxes that we are liable for and have never tried to avoid or evade our obligations to pay tax. We are not even certain that we would pay more tax if we were a Scottish charity. There is a wide range of tax incentives available for Scottish charities, and even if we did pay more tax, there would be less money to spend on our charitable objectives. Perhaps some people would prefer that, but not everyone would.
Highland Titles Limited was formed by Dr Peter Bevis in 2006. He gifted the company to The Highland Titles Charitable Trust for Scotland which ensures that the land we sell can only ever be used for the purposes of conservation. It is a charity registered in Guernsey, number CH444.
It is a ‘purpose’ trust; the purpose being conservation in Scotland. There are no beneficiaries. There are two trustees, neither of whom can be remunerated by the Trust.
We have also been criticised for not making our accounts public, even though there is no requirement for us to do so. Aside from commercial confidentiality and our right to privacy, we realise that however much we do, there will always be some people we can’t please.
To provide an example, we once provided a large grant towards the cost of a new playground at the Duror Community Centre. The Community Centre was delighted, but others simply criticised us for not paying for it all. I’m sure you can all guess how much the critics contributed towards the cost.
Although we are based in the Channel Islands, our business spends a lot of money in Scotland. Here is a brief summary of how Scotland benefits from our work:
- The Highland Titles Nature Reserve attracts thousands of overseas tourists each year
- These tourists stay in local hotels and spend money in local shops. If each tourist spends just £100 during their stay, it is reasonable to assume that millions of pounds have been spent in Scotland over the last nine years as a result of Highland Titles
- Our conservation work creates work for local contractors
- Our Nature Reserve has transformed an inaccessible commercial forestry plantation full of non-native trees into an official 4* tourist attraction that people can enjoy
- We spend a substantial six-figure sum on advertising every year, and an advert for Highland Titles is an advert for visiting Scotland
- We spend a significant sum of money every year with our web developers, marketing agency and software developers, all of whom are based in Scotland. We therefore help to create employment in Scotland and raise tax in Scotland.
We do a lot for Scotland. With a bit of luck and support, we can do a lot more.
Are we actually interested in conservation?
Our conservation work is far too extensive to list here, and it is backed up with physical evidence. We hope it will suffice to say that we have indisputably transformed an inaccessible commercial forestry plantation into an amenity woodland. We have already planted thousands of Scottish native trees, and we will plant thousands more.
The Highland Titles Nature Reserve is an official 4* tourist attraction and everyone is welcome to visit. It’s more enjoyable if you’ve bought a plot though, it has to be said.
In amongst the cynicism, however, there were some genuine questions.
We’ve been questioned about why one of our nature reserves has rhododendrons and Sitka spruce trees (two non-native species). This is because we deliberately bought land that was largely commercial forestry so we could return it to a more natural state. There wouldn’t be much point in purchasing something that was already in a pristine natural state. If we did, no doubt we would be criticised, much as the RSPB were in 2012
In the fullness of time, we want to remove all the Sitka from the land we manage. We don’t like Sitka (does anyone?), but we will have to wait until it’s economical to remove it. There will be huge costs involved in getting rid of the old forestry plantations, not least because of the new planning laws that make it harder to install forestry tracks.
Others have suggested that there was never any chance of the land we own being developed, and therefore the argument that selling souvenir plots “prevents development” is invalid, but this argument doesn’t stand up to any scrutiny whatsoever. Windfarms and commercial forestry are clear evidence that development does occur in remote areas.
Shouldn’t the sale of souvenir plots be stopped?
We appreciate that even if you accept that our work benefits Scotland, you still might feel that the sale of souvenir plots of land should be stopped. We respectfully disagree.
In terms of Land Reform, the aims of our company are broadly in line with the aims of the Scottish Government, who want to ensure Scotland’s land “benefits the many, not the few”.
That is exactly what we are doing. Without the likes of Highland Titles, owning a piece of Scotland is an impossible dream, given that plots of woodland are rarely available for anything less than a five-figure sum.
As far as our customers are concerned, having some form of ownership of land in Scotland is better than having none at all, and because we manage the land on their behalf, we can legitimately claim to have brought together thousands of like-minded people with an interest in Scotland. Frankly, we think that’s wonderful.
Why can’t souvenir plots be registered in Scotland?
In 1981, The Registers of Scotland refused to register ownership of souvenir plots of land due to a scarcity of resources:
“A scheme to sell off 1000 one square foot plots and register the titles thereto would employ the Keeper and his staff, public servants, in a way which could be detrimental to the expeditious registration of the titles of those whose interest was practical rather than sentimental or commemorative.”
With all due respect to the Registers of Scotland, we are not sure this reason is still valid. Surely the burden of work has been eased to some extent by technology? There weren’t many computers around in 1981.
And is it really in the public interest to have an incomplete record of landownership interests in Scotland?
Can you actually become a Lord or Lady?
Most people consider this as harmless fun, and helps to create a feeling of community amongst our customers. It provides an extra bit of novelty. We accept that some people may not like it, but the personal preferences of a small number of people is the full extent of the issue here.
For reasons unknown, the Lord Lyon (for those who have never heard of Lord Lyon, the Scottish Government describes him as having jurisdiction over the use of Arms and Heraldry in Scotland) is occasionally referred to as an authority on the use of the word “Laird” by our critics.
Lord Lyon has no authority or jurisdiction over the use of the word Laird, and we have a letter sent by Lord Lyon to one of our customers confirming this.
Unless the question is about armorial bearings, the Lord Lyon is wholly irrelevant.
It’s been suggested we should change our sales literature based on the recent legal debate. As discussed above, our legal position remains the same and we are therefore confident that our advertising reflects the reality of the situation.
Whilst our main website is carefully worded after working with the Advertising Standards Authority to get the right messaging, other advertising under our control could be improved and we need to invest more in training our representatives and introduce checks into all our advertising.
It was embarrassing to see an old Google advert of ours that mentioned “noble titles”. Our website has never advertised noble titles, and we are confident that there has never been a time when our customers could get through the online check-out process thinking they were about to be knighted by the Queen.
That advert was not created with the intention of deceiving, but with the intention of showing potential customers an advert that contained the same text as their search. It didn’t appear very often, but the reality is that some people hear about Highland Titles and the Laird, Lord and Lady merchandise, and then search for ‘noble titles’ because they are at the beginning of their research and don’t fully understand what we do.
If an advert contains the text ‘noble titles’, it is likely to perform better (i.e appear higher and cost less) than an advert that doesn’t contain that text if the customer has indeed searched for ‘noble titles’.
We have actually blogged on the differences between our approach and those who are looking to buy a title.
We are not trying to justify the advert. It was a mistake. It might have saved us a few quid, but it means some people have bundled us in with some fairly horrific websites on the internet that we try very hard to distance ourselves from.
And if you’re still not convinced….
If any of our customers feel we have misrepresented the law, then we will have no issue in refunding their cash. They just have to ask.
** Registered in Guernsey CH444
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