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Sustainable Shopping (Populus Survey – June 2020)

Written by: Doug
Published: 18th June 2020

Populus Survey Results (June 2020) – The Importance of Sustainability in Shopping

sustainable packaging


Support for sustainable products, environmentally friendly packaging and locally produced goods is high, according to a recent Populus survey commissioned by Highland Titles.

The professional survey of over 2000 people in the UK showed that between 67-73% of people believe factors such as

  • the sustainability of the product
  • the sustainability of the packaging
  • labels such as Fairtrade & Cruelty Free
  • whether the product is local sourced
are important.

Charitable objectives

Perhaps surprisingly, only 42% of respondents thought that the charitable objectives of a company were important.
However, further analysis showed that younger people cared more than older people about the charitable objectives.  Whilst 56% of 18-24 year olds and 52% of 25-34 year olds believe that the charitable objectives of a company are important, only 35-37% of people aged over 45 feel the same way.

Sustainable packaging

Opinions on the importance of sustainable packaging were consistent across the age ranges, with an average of 73% of respondents stating that it was an important factor when making their day-to-day purchases.

Locally sourced products

The results of the survey also showed that people of all age ranges prefer to buy locally sourced products.  67% of people stated that it was important, compared to just 30% who felt it was unimportant.

Comment from Highland Titles

“These survey results confirm the importance of sustainability in the every-day shopping habits of people in the UK.  Clearly it is good news for us, given that our entire business revolves around the creation of nature reserves and conservation.”

You can download the full survey results here.

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Written by: Doug

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